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MARKETING STATISTICS

Gender:
Female
Male


40%
60%

 
Household Income:
Under $15,000
$15-24,999
$25-34,999
$ 35-49,999
$50-74,999
$75,000+


10%
22%
25%
21%
14%
8%

Residence:
Rent
Own
Other

30%
66%
4%
Occupation:
Professional
Managerial
Skilled Labor
Unskilled Labor
Retired/Other


30%
17%
37%
6%
10%
Age:
18-24
25-34
35-44
45-44
55+

18%
17%
26%
21%
12%
6%
Miles Traveled to Event:
1-10
11-20
21-30
31-40
25-54
55+


21%
22%
15%
10%
12%
23%
Marital Status:
Married
Single
Other


59%
29%
12%
Attendance:
(Number of Events Per Year)
Weekly
More than 6

41%
30%
Education:
H.S.
H.S. Grad
College

16%
84%
46%
Employment:
Full
Part
Retired

72%
10%
18%

Between 1992 and 1999 NASCAR attendance boomed from 3.3 million to 6.3 million, a 51% growth (compare-NHL@ 38%, NBA @ 21.5%).

Race Fans are loyal to advertisers who support Motorsports. During a recent NASCAR poll, 72% of the fans said they make direct purchases based upon which advertisers supported auto racing, (compare-Tennis @ 52%, Golf @ 47%, and NBA @ 38%). Today's NASCAR fan purchases more now than ever. Computers, tools, home improvement products, entertainment systems, and these are just a few of the products already experiencing tremendous growth with NASCAR advertising.